Greenwashing Prevention

Greenwashing is when businesses make misleading claims about their environmental practices. We take this seriously and have multiple systems to prevent it.

🔍 What Is Greenwashing?

Common greenwashing tactics include:

• Vague claims ("eco-friendly" without specifics)
• Fake certifications or badges
• Exaggerated environmental benefits
• Hidden trade-offs
• Irrelevant claims

🛡️ How We Prevent It

1. Verification System

• Self-reported data is clearly labeled
• Third-party verification available and incentivized
• Regular audits of high-scoring providers

2. Community Reporting

• Users can report suspected greenwashing
• Reports are investigated
• Verified reporters earn points

3. Transparency

• All scoring methodology is public
• Providers must show evidence for claims
• Verification status clearly displayed

⚖️ Consequences

Confirmed greenwashing results in:

• Warning: First offense with minor claims
• Badge Removal: Sustainability badges removed
• Listing Suspension: Repeated or severe offenses
• Permanent Removal: Extreme cases